Writing is a complex communication process that involves various skills and abilities, and poses different challenges.

These can be summarized as follows: 

  1.  Organization (time management)
  2. Determining main points, headings and sub-headings 
  3.   Recalling relevant facts 
  4.  Confidence and influence 
  5.  Essential vocabulary
  6.  Appropriate style 

Generally speaking, the objective of any communication, be it in writing or verbal, is to convey a message. The purpose of the message varies according to circumstances. At the exam, for instant, the objective of the examinees is to display to the examiner the depth of knowledge he or she possess on the subject. At the work place, on the other hand, the contents and objectives of individual communications take different manifestations. Examples of these are reports (about facts), or proposals (persuasive), etc. 

In the academic and professional fields, students and professionals are usually trained in writing techniques through courses such as College Writing for the former and perhaps in-house courses for the latter ones. Such courses usually focus on grammar, punctuation, style, etc. They culminate in the ability to write grammatically-correct texts, and help in adopting a suitable style for the target audience. 

However, central to the effectiveness of the writing process is the ability to cover the various points that are relevant to the topic in question. Quite often, that is hindered by the inability to recall all the relevant aspects, which leads to various missing dots and ultimately results in incomplete coverage. The lack of a technique that helps in identifying and connecting the dots has aggravated this problem. 

One of the reasons that led to this vacuum in the management library is the fact that most relevant works discuss individual relevant concepts or techniques in isolation from each other, e.g. the communication process, business writing skills, examination technique, etc. Further, many of the existing works advise the readers to organize their thoughts before embarking writing, but fall short in providing a powerful tool to that end. 
The Ambit Technique is a new work that is intended to fill this vacuum. It combines different existing concepts and techniques with new innovative ones in a way that culminates in a powerful technique that helps tremendously in identifying the missing dots and connecting them. 
The technique guides the readers, be they management students or business professionals, through practical steps that help with organizing thoughts, trigger headings, sub-headings, and relevant facts. The steps are supported by flow charts to foster understanding. Essential business management vocabulary is also provided in the book together with exercises that apply the technique on actual past examination questions. 
The ultimate result of using the technique will be a significantly improved written material in terms of coverage, relevance, and essential vocabulary